V2MOM Framework: Salesforce’s Alignment Method

Quick answer

V2MOM is Salesforce’s alignment framework: Vision, Values, Methods, Obstacles, Measures — five questions answered top to bottom that align every level.

The five elements

Vision (what we want), Values (principles), Methods (steps), Obstacles (what might stop us), Measures (how we know).

The cascade

Each level’s V2MOM aligns to the level above — the company’s vision flows down; each team writes its own.

The strength

Simplicity — one page, five sections, every level — alignment without a framework department.

Using it

Answer the five questions per level quarterly — V2MOM is Salesforce’s scaled version of ‘what are we doing and why’.

Bottom line

V2MOM is Salesforce’s alignment framework: Vision, Values, Methods, Obstacles, Measures — five questions answered top to bottom that align every level.

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