Quick answer
Project objectives: specific, measurable results the project will deliver — ‘launch portal by Q3, +20% conversion’ — the target every decision gets measured against.
The pattern
Verb + outcome + measure + date — ‘deliver X by Y achieving Z’ — the objective must be checkable.
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Vs goals
Goals are directional; objectives are the measurable steps — objectives operationalize goals.
How many
3-5 — enough to define success, few enough to focus.
Testing them
Ask ‘how will we know?’ — if the answer is fuzzy, the objective isn’t an objective.
Bottom line
Project objectives: specific, measurable results the project will deliver — ‘launch portal by Q3, +20% conversion’ — the target every decision gets measured against.
FAQ
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