Quick answer
The power/interest grid sorts stakeholders into four quadrants — manage closely (high/high), keep satisfied (high/low), keep informed (low/high), monitor (low/low) — the 2×2 that drives engagement strategy.
The quadrants
Manage closely (both high) — the sponsor. Keep satisfied (high power, low interest) — execs. Keep informed (low power, high) — users. Monitor (low/low) — the rest.
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Plotting it
Judge power (can they affect?) and interest (do they care?) separately — the grid maps, doesn’t rank.
The strategies
Per quadrant a different engagement — the grid is the communication plan’s base.
Updating it
Stakeholders move as the project touches them — re-map monthly or at milestones.
Bottom line
The power/interest grid sorts stakeholders into four quadrants — manage closely (high/high), keep satisfied (high/low), keep informed (low/high), monitor (low/low) — the 2×2 that drives engagement strategy.
FAQ
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