Mobile Game Launch Project Plan Template (Free + Example)

Quick answer

A Mobile Game Launch project plan takes ~3-9 months post-dev and runs: Pre-launch marketing & wishlists, Store listing & assets, Soft launch in test markets, etc. — template inside.

The plan at a glance

Typical duration: 3-9 months post-dev. Biggest risk: store approval + day-1 bugs. The plan below phases the work so the risk is managed before it bites.

Phases and milestones

Phase 1: Pre-launch marketing & wishlists

The pre-launch marketing & wishlists phase — its own mini-checklist, owner and exit criteria. Don’t start phase 2 until pre-launch marketing & wishlists is genuinely done.

Phase 2: Store listing & assets

The store listing & assets phase — its own mini-checklist, owner and exit criteria. Don’t start phase 3 until store listing & assets is genuinely done.

Phase 3: Soft launch in test markets

The soft launch in test markets phase — its own mini-checklist, owner and exit criteria. Don’t start phase 4 until soft launch in test markets is genuinely done.

Phase 4: Bug fixing from soft launch

The bug fixing from soft launch phase — its own mini-checklist, owner and exit criteria. Don’t start phase 5 until bug fixing from soft launch is genuinely done.

Phase 5: Global launch

The global launch phase — its own mini-checklist, owner and exit criteria. Don’t start phase 6 until global launch is genuinely done.

Phase 6: Live-ops planning

The live-ops planning phase — its own mini-checklist, owner and exit criteria. Don’t start phase 7 until live-ops planning is genuinely done.

What’s usually forgotten

• Store approval + day-1 bugs — the risk listed above is the one that actually hits.
• Owner per phase — ‘the team’ is not an owner; put a name on each phase.
• Buffer before the deadline — the last phase always compresses; protect it.

Getting the template into a tool

Recreate these phases in Doitify as project sections — tasks under each, owners assigned, dates on the timeline. The template then tracks itself.

Bottom line

A Mobile Game Launch project plan takes ~3-9 months post-dev and runs: Pre-launch marketing & wishlists, Store listing & assets, Soft launch in test markets, etc. — template inside.

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