Quick answer
Key KPIs for e-commerce: Conversion rate, AOV, Cart abandonment — full list and targets inside.
The KPIs that matter for e-commerce
Not every metric is a KPI — these are the ones that actually indicate e-commerce health.
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The list
- Conversion rate
- AOV
- Cart abandonment
- CAC
- Repeat purchase rate
- Revenue per visitor
- Inventory turnover
- Return rate
- Email revenue share
- Site speed
How to choose from this list
- 5-7 KPIs max — a dashboard of 25 metrics is a report nobody reads.
- One owner per KPI — metrics without owners get watched, not managed.
- Leading over lagging where possible — pick metrics that predict, not just report.
Setting targets
Baseline first (current value), then set a target 10-20% beyond — stretch-but-real keeps the metric honest.
Bottom line
Key KPIs for e-commerce: Conversion rate, AOV, Cart abandonment — full list and targets inside.
FAQ
If this post was helpful, you might also enjoy Client Onboarding Project Template and Risk Identification Techniques for Project Managers (2026 Guide).
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Move projects forward without the chaos: all your tasks, progress, and team reports in one unified workspace. Built for companies, startups, and remote teams — with a quick setup and a free trial.
