Quick answer
Kanban for marketing: a board of campaigns and content flowing idea→draft→review→publish — visible workload for a discipline drowning in ad-hoc requests.
The board
Ideas → Planned → In Progress → Review → Published — the content pipeline made visible.
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Why marketing needs it
Request floods hide workload — the board makes capacity honest and ‘urgent’ priced in WIP.
WIP limits
On ‘In Progress’ per person — the limit that stops five half-done campaigns.
The cadence
Weekly replenishment (what enters Ready), monthly retro — flow with a light rhythm.
Bottom line
Kanban for marketing: a board of campaigns and content flowing idea→draft→review→publish — visible workload for a discipline drowning in ad-hoc requests.
FAQ
If this post was helpful, you might also enjoy How to Measure Team Productivity (2026) and Resource Utilization: How to Calculate It, Benchmarks, and Best Practices.
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