Quick answer
Choosing KPIs: start from the goal, pick the measure that proves it, set the target and cadence — 3-7 KPIs that actually drive decisions.
The method
Goal → what proves it (measure) → target → cadence → owner — the five-step selection.
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The filters
Actionable (you can move it), measurable (data exists), understood (team gets it), leading where possible.
The balance
Leading + lagging: leading indicators predict, lagging confirm — you need both to steer.
Reviewing
Retire KPIs that stopped mattering — a KPI set decays with the business.
Bottom line
Choosing KPIs: start from the goal, pick the measure that proves it, set the target and cadence — 3-7 KPIs that actually drive decisions.
FAQ
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