Quick answer
Nonprofit goals: mission impact + financial sustainability + operations — three lenses; measured in outcomes per dollar, not just activity.
The three lenses
Impact (mission outcomes), financial (sustainability), operational (capacity) — nonprofit goals balance all three.
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Measuring impact
Outcomes not outputs — ‘students employed’ not ‘classes held’; the sector’s hardest discipline.
Donor-facing goals
Reportable, honest, impact-tied — goals that grant reports can verify.
The resource reality
Goals sized to capacity — nonprofits overcommit structurally; the constraint is real.
Bottom line
Nonprofit goals: mission impact + financial sustainability + operations — three lenses; measured in outcomes per dollar, not just activity.
FAQ
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