Quick answer
On large programs both exist: executive sponsor (senior, owns the strategy link) and project sponsor (closer, owns the project); on most projects they’re one person.
When both exist
Large programs — the executive sponsor holds the strategy/board link; the project sponsor handles the working level.
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The distinction
Level and scope — executive sponsor is more senior, more strategic; project sponsor more hands-on.
Most projects
One sponsor suffices — the split is a scale thing, not a requirement.
The essential
Whatever the title — an accountable executive with real power; the split doesn’t change the need.
Bottom line
On large programs both exist: executive sponsor (senior, owns the strategy link) and project sponsor (closer, owns the project); on most projects they’re one person.
FAQ
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